Chapter 17

This chapter primarily focused on proposals. The one thing that I was important was the need for a clear and descriptive title. When writing a proposal, you must avoid vague or overly general proposals. This will turn the reader away.  An individual might read a poorly constructed title and assume that the write-up is no different. The title--like the body of the document--must also try to sell itself to the reader.  Since it is the first thing that is observed, having a descriptive title is an essential component.